The Business of Art with Ira Ono

 The Business of Art Workshop with Ira Ono

Volcano Art Center is pleased to offer the popular “Business of Art” workshop by Volcano artist Ira Ono. He will help you navigate basic business principles in this one-day intensive workshop. From the initial pros and cons of being your own boss to copyright basics to branding your product, you’ll discover what’s right for you and your art. This is a wonderful opportunity for fine artists and craftspeople to gain unique insights resulting in profitable solutions.

Sponsored by the Volcano Art Center, the workshop will be held Saturday, September 3, 2022, from 9:00am – 4pm at Volcano Art Center Niaulani Campus in Volcano Village. Cost for the full day workshop is $55/$50 for VAC Members.  Participants are encouraged to bring samples of their own art work for Ira to review.

Class topics covered include:

• Pricing your artwork for profit
• Creating presentations that focus on gallery buyers, gift shops, and department stores
• What to look for in hiring trustworthy associates
• Internet marketing, catalog sales, trade shows
• Visual merchandising, and affordable display techniques
• Packaging and presentation for wholesale, retail, and fine art galleries
• Creating multiples for increased sales
• Internet marketing and getting free publicity

Ira Ono is an internationally known artist. His works are featured in the Hawai‘i State Art Museum and private collections in the U.S., Europe and Japan. He is the founder of annual Trash Art Shows throughout the state and well versed in every aspect of marketing fine arts and crafts here in Hawai‘i and beyond. Ira is also the owner and director of Volcano Garden Arts Gallery in Volcano, Hawai‘i where he exhibits his personal works along with over 100 local artists from across the state. Visit Ira’s website here!